Press Release

AdLINK Group increases efficiency in Europe's online marketing with top targeting technologies

Display marketing specialist AdLINK Media relies on established behavioural targeting solutions from leading technology providers in Germany, the United Kingdom and France

February 2009. Good marketing is efficient marketing – and in times like the current financial and economic crisis, this is defined more than ever by measurable results and a high return on investment (ROI). With its network of specialists, AdLINK Group creates the optimal conditions for advertising companies and media agencies to tackle this challenge comprehensively and across Europe with flexible, measurable and sales-oriented online marketing. AdLINK Media, AdLINK Group’s display marketing specialist, relies on the respective leading providers of established behavioural targeting technology solutions in Germany, the United Kingdom and France. Thus, from now on AdLINK Media’s advertising customers will be able to improve the efficiency of their online marketing campaigns with United Internet Media’s established behavioural targeting solution "TGPopen" in Germany, and nugg.ad AG’s “Predictive Behavioural Targeting Platform” in the United Kingdom and France.

Next to advertising campaigns in clearly defined environments within AdLINK Media’s international portfolio of far-reaching high-quality and special-interest sites, AdLINK Media now offers the added option of further optimising target group reach. For this purpose AdLINK Media is using the leading behavioural targeting solutions from United Internet Media in Germany and nugg.ad AG’s predictive targeting solutions in France and the UK, which take simple, anonymous usage data from behavioural targeting and enhance it, in real-time, with data gained from surveys on socio-demographics, product interests and lifestyle. This enables advertisers to reach their individual target groups directly, regardless of the online environment they happen to be in.

"Through its specialists AdLINK Media, affilinet, net:dialogs, Sedo and composite, AdLINK Group offers the best marketing solutions available from leading technology providers, and across country borders, for much greater efficiency in European online marketing," says AdLINK Group CEO Stéphane Cordier. "With United Internet Media in Germany and nugg.ad AG in the United Kingdom and France, AdLINK Media will from now on be working with the best targeting providers in the respective countries, thereby making it possible for our display marketing customers to achieve direct, precise and at the same time wide-ranging targeting for more advertising impact and lasting optimisation of their campaign efficiency!"

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