Press Release

AdLINK Group finalizes realignment

Montabaur, September 29, 2009. After the sale of its display marketing unit AdLINK Media to Hi-media, the AdLINK Group finalizes its realignment.

Following the concentration on the two performance-based online marketing businesses affilinet and Sedo, the management and supervisory board of AdLINK Group decided to buy the remaining 24.06% of Sedo GmbH from the founders for 4.25 million newly issued shares and EUR 5.5 million in cash. Additionally, AdLINK Group sells its shares in the display marketing companies Hi-media and Goldbach Media to United Internet. The proceedings of EUR 45.1 million will be used to reduce the financial debt. In addition the AdLINK Group expects to receive extraordinary income of around EUR 12.7 million from the sale of the two investments.

The company will also be renamed in order to reflect the new strategy. The change and the new name will be finally decided by the annual shareholder meeting in 2010.

Following the new focus, management will change: Stephane Cordier and Marc Stilke will resign as members of the management board as per end of September. Tim Schumacher, Managing Director of Sedo, and Alexander Röthinger, CTO of affilinet, will be appointed respectively as new CEO and CTO for AdLINK Group. Together with the CFO Andreas Janssen, they will constitute the management board of the company.

„On behalf of the supervisory board, I would like to thank Mr. Cordier and Mr. Stilke for the longstanding, successful and trustful cooperation, the high degree of personal commitment and exceptional contribution for the company. Under their management AdLINK Group has become one of Europe´s leading suppliers of digital marketing. affilinet has grown from a start up to a leading and profitable affiliate network in Europe with presence in 5 markets. Sedo has become the global leader for domain trading and parking,” says Michael Scheeren, chairman of the supervisory board of AdLINK group. “With Tim Schumacher, founder and MD of Sedo, and Alexander Röthinger, longstanding CTO of affilinet, two experienced managers step up which are familiar with the business models of AdLINK group,” continues Scheeren.

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