Domain marketing – using specific internet addresses to advertise to particular target groups


Sedo acts as a broker between domain owners and advertisers in over 200 countries, for the benefit of both sides: in domain marketing, each ad is paired up with the matching site. AdLINK Group’s specialist for domain marketing is the world’s biggest trading platform for Internet sites.

sedo

Our global trading platform for Internet addresses offers advertisers attractive advertising options and domain owners lucrative models for generating income.

Advertiser can serve their campaigns to the ideal websites and/or place advertising links on thematically matching domains.

Domain owners get free full service: Sedo lets them list and park websites, and trade and negotiate them online.

About domain marketing

In domain marketing, advertisers obtain or use a specific internet address for a particular campaign, and make it the center of all supporting activities. Once the campaign is concluded, there are attractive options for further marketing the website used, in particular domain parking.

At a glance

  • More than 14 million domains
  • More than 6.0 million parked domains
  • Approx. 850,000 members around the world
  • Sites available in 21 languages
  • Customers in over 200 countries

Sedo – the domain marketing specialist

  • Established in: 2001
  • Offices in: Germany, US (UK in the course of formation)
  • Headquarters: Cologne, Germany
  • No. of employees: 170

sedo > Sedo

Advantages offered by Sedo

The trade in Internet sites – buying and selling them – along with domain marketing (advertising on domains) are the pillars that support Sedo’s business model.

Our specialist thematically matches domain owners and advertisers to generate profit for both sides. Domain owners are happy to have access to the advertising industry, while advertisers appreciate getting a controllable and quantifiable return on investment, all while maintaining full process and cost control for everyone involved.

Advertising links are automatically matched with the right domain, and layouts are also standardised. The ads are billed based on the number of clicks generated (Pay per Click).

Sedo is the global leader in domain marketing, and conducts its trade in 21 languages. With headquarters in Cologne, London and Boston (Massachusetts, USA), Sedo services customers in over 200 countries. The platform was IDN-enabled last year, meaning that Asian domains can now be processed as well.

© 2010 AdLINK* Internet Media AG

Legal advice

*unaffiliated with the U.S. company, AdLINK Cable Advertising LLC.

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