Unicast's technology is the Superstitial. The way the Superstital
works is that when a user encounters a Superstitial Ad Tag on
a site, the application will begin downloading in the background
without interfering with the users web viewing. If a user goes
to a new page, the application will stop downloading so the
new page can be viewed and then continue once the page is completed.
Similar in appearance to a television commercial, Unicasts creative
consists of Macromedia Flash and Java in conjuntion with standard
gifs and HTML to simulate this for the web.
For Unicast Specifications, click
here .
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