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Documentations
: clickTag  |
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 Description
This Guideline will explain you how to implement
a clickTag variable in your Flash file. The reason of this implementation
is to make the DART system to track clicks when users click
on the flash creative.
SWF
Movie Requirement
For the most part, the movie is made just
like any other movie. Any swf file specifications provided by
the advertiser still apply. Any animation or ActionScript that
you would normally use can be used with this method. The only
difference is the settings for click through actions. Make sure
the following parameters are set when the ad clicks over to
a site:
* clickTag is used in the URL.
* the URL box is set for an expression.
* the target window is set appropriately (generally _blank is
the best choice).
The accompanying figures show examples what
the Flash 4 or Flash 5 interface should look like when all the
parameters are set appropriately.
N.B. This method will only work with Flash 4 or higher
creatives. Flash 3 creatives do not have the necessary features.
Also, make sure that the movie filename is
all lower case without any spaces. Since the movie will be played
on the Internet, not having spaces in the filename and keeping
the filename lower case will help prevent problems in locating
the file on different servers.
AdLINK recommends that clickTag
is used to only pass the click tracking information. ActionScript
is used to combine the clickTag together with the movie. AdLINK
recommends that clickTag be setup in this manner to allow for
additional safety and flexibility.
For Flash 4, the URL should look something
like Fig. 1. The end result would follow the pattern: "clickTag"
Figure 1. Flash 4 with AdLINK recommended URL
For Flash 5, the URL should look something
like Fig. 2. The result should follow the same pattern: "clickTag".
Figure 2. Flash 5 with AdLINK recommended URL
For Flash MX , the URL should look
something like Fig. 3. The result should follow the same pattern:
"clickTag".
Figure 3. Flash MX with AdLINK recommended URL
- The URL box is set for an expression.
The text that is entered into the URL box
is an expression. When the movie plays, the expression will
be evaluated and replaced with the click tracking string and
the destination URL from the the HTML sniffer code, in the DART
system. In order for this method to function correctly, you
must indicate that the text is an expression. In Flash 4, the
button to the right of the URL should have an equal sign. It
should not have the letters abc. (See Fig. 1.) In Flash 5, the
expression check box should be checked. (See Fig.2). Note that
there are two buttons or check boxes. One is for the URL and
one is for the target window. Make sure that the button or check
box for the URL is set correctly.
- The target window is set appropriately
Most richmedia advertising is served through
a different frame or through javascript. Frames or javascript
allow a site to rotate ads. Because frames are sometimes used,
the target window for the click through URL must be set appropriately.
If the target window is set incorrectly, the advertiser's site
will not appear in the right location. We usually recommend
to set the target to _blank or _new.
- Passing variables is set appropriately.
When the click through occurs, the browser
will first contact the ad server to count the click and then
go to the advertiser's site. If you are not passing variables
to the advertiser's site, set the Variables drop down box to
"Don't send". To pass variables with AdLINK ad servers,
choose "Send using GET". If the advertiser's servers can not
use the GET method for variables, please contact AdLINK
support for assistance.
- Multiple Click-Through Areas
IF he FLASH Files contain multiple clickable zones with different
destination url, follow the same procedure with
different clickTag names: clickTag1, clickTag2...etc.
VERY IMPORTANT : If the variable is used inside a movieclip
embeded in the main Flash animation, the variable MUST be accompagned
by this extension : _root. to obtain this variable : _root.clickTag
. In fact, it's possible to send values to a variable which
is the main Flash animation and not to its child movieclips. |
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| Copyright AdLINK Internet Media AG 2002 |
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