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Documentations
: IAB  |
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 Description
The IAB ( Interactive Advertising Bureau)
is the only association dedicated to helping online, Interactive
broadcasting, email, wireless and Interactive television media
companies increase their revenues.
IAB
Mission
The IAB is the only association dedicated
to helping online, Interactive broadcasting, email, wireless
and Interactive television media companies increase their revenues.
The quality of the IAB leadership, membership and industry initiatives,
such as standards, research, advocacy and education, benefit
the membership as well as the industry as a whole.
IAB Objectives
- To increase the share of advertising and
marketing dollars that Interactive media captures in the marketplace.
- To organize the industry to set standards
and guidelines that make Interactive an easier medium for agencies
and marketers to buy and capture value.
- To prove and promote the effectiveness of
Interactive advertising to advertisers, agencies, marketers
& press.
- To be the primary advocate for the Interactive
marketing and advertising industry.
- To expand the breadth and depth of IAB membership
while increasing direct value to members
For more Information about the IAB, click
here . |
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| Copyright AdLINK Internet Media AG 2002 |
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